○ THE SPRINT
The Selection Engineering Sprint
Six weeks to change your position, scoped from the evidence in your Scan.
The Selection Engineering Sprint is a six-week, fixed-scope engagement that gets your brand selected, not just mentioned, when AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews build buyer shortlists.
It starts where the Scan finishes. Your Scan tells you where you stand across all four layers and what's driving it. The Sprint changes it.
Six weeks · one-to-one · fixed scope · from £15,000 · scoped from your Scan · ends with your first benchmark.
○ WHAT IT WORKS ON
Three workstreams, all traceable to your Scan
- The top five actions. The changes your Scan ranked by impact, executed in priority order rather than all at once.
- The sources that decide your category. Which of the domains shaping AI answers about you are owned, which are influenceable, which are neither, and what to do about each.
- Fan-out coverage. The follow-up questions engines silently answer when a buyer asks about your category, and whether you're present where those answers get assembled.
Every intervention traces back to a specific finding in the Scan. Nothing speculative. Nothing generic.
○ HOW IT RUNS
We direct. Your team executes.
We set the priorities, specify each change and measure the result. Your content, web and marketing people make the changes to your site, profiles and sources, because they own them and they'll be maintaining them long after the six weeks are up. The proposal states the split before anything starts.
A weekly working session keeps it moving: what shipped, what's next, what the evidence says.
The Sprint ends with a re-run of your Scan prompt set and a movement report. That's your benchmark zero, so improvement is measured rather than asserted, and it's the baseline every quarterly benchmark after it is read against.
○ WHO FOR
Who the Sprint is for
Teams who've had a Scan, recognise the gap, and want it closed with direction rather than guesswork. Typically B2B SaaS and technology vendors with the content capability to execute and the accountability to care whether it moves.
This isn't the right fit if:
- You haven't had a Scan. Every Sprint is scoped from Scan findings; there's nothing to scope without one
- You want the work done for you. We direct; your team executes
- You want a retainer. This is fixed scope, six weeks, with an end date
○ QUESTIONS
Frequently asked questions
Yes. Every Sprint is scoped from Scan findings, and the Scan's top five actions are the Sprint's starting agenda. The Scan is £1,995 and delivered in seven days, so it isn't a long detour.
We direct; your team executes. Decoding Growth sets the priorities, specifies each change, runs the weekly working session and measures the result. Your people make the changes, because they own those systems and will be maintaining them afterwards. The proposal states the split.
The Sprint ends with a re-run of your Scan prompt set and a movement report, your benchmark zero, so improvement is measured rather than asserted. Same prompts, same platforms, same scoring as the original Scan.
Most clients continue on the Quarterly Benchmark, which re-runs the same prompt set four times a year and reports movement against that baseline. It's available after a Scan or a Sprint on a twelve-month term.
○ NEXT STEP
Every Sprint starts with a Scan
Before we can change your position, we need evidence of what it is. The AI Shortlist Scan establishes where you stand across all four layers, and its top five actions become the Sprint's agenda.
£1,995 · seven days · 60-minute walkthrough · money-back guarantee.
Page last updated: 7 September 2026